One customer, one profile, complete and updated in real time. From a conversation with the store salesperson to an online purchase, to contact with customer care: even when there is only one customer or user, data and information about them […]
Personalization of the customer experience from an omnichannel perspective and in cookieless contexts: are we really ready to win the challenge? Let’s start from this question to focus our attention again on the concept of identity resolution: after an initial theoretical excursus on […]
The effectiveness of a brand’s marketing strategy is increasingly linked to the ability to create personalized and valuable customer experiences: data released by McKinsey, show how personalization of the customer experience can affect the reduction of acquisition costs by up to 50 percent, increase […]
