Determining how to invest an ecommerce marketing budget is never a simple matter. All levers are crucial: on the one hand, it is important to acquire new users, to increase the audience to work on, to extend your market, to differentiate your […]
Elargire consigli per un ecommerce può risultare difficile, soprattutto alla luce della varietà di esperienze presenti oggi sul mercato. Le priorità di un ecommerce manager variano a seconda dei modelli di business e dei tipi di prodotti venduti. Tuttavia, ci […]
CLV: what is it? Customer Lifetime Value or CLV is a typical metric for ecommerce and all businesses that base their analysis on purchasing behavior. It is a measurement method intended to understand what value a customer will generate over time by making an […]
Why is it important to monitor Customer Journey and Customer Lifetime Value? How does it help you increase the value of the customer relationship? Let’s look at it together. We already know how Marketing Automation allows us to aggregate different sources of […]
How to personalize the Customer Journey with Marketing Automation? Why is it important to do this? Find out with Blendee’s 7 best practices. Understanding the customer journey of the user in complex buying dynamics spanning online and offline is certainly one of […]
How do you build an effective e-commerce strategy? Here are 4 key factors for success. Let’s look at them together. The growth of ecommerce in recent times has undoubtedly been very strong. Fruit also of the pandemic, the development of […]
Buyer personas and audience segmentation: why does excellent user and customer profiling help grow your business? In an environment where customer-centricity is becoming increasingly prominent, marketers and strategists are faced with a shift in perspective, deploying strategies that can no […]
From the pandemic to the online shopping boom, not to mention the race for innovation and digital transformation: the past two years have inevitably changed not only consumer habits, but also reshaped the dynamics of business-consumer relations, recognizing the latter as playing an increasingly important role (customer-centricity). […]
Artificial intelligence, big data, blockchain, augmented reality and metaverse: technology is transforming our daily lives and opening up frontiers for business that were unimaginable until recently. We are increasingly hyperconnected, informed and aware, but, in the eyes of brands, also […]
