The user has profoundly changed his behavior, not only when buying but also when browsing. Publishers, advertisers and marketers today find themselves having to deal with a user who moves in an increasingly omnichannel and cross-device context, in which the […]
“Dataisthe new oil,” data is the new oil, a famous quote reminds us. Strategic decision-making, streamlining activities and processes, increasing productivity: more and more companies are choosing to adopt data-driven strategies. But while data exploitation is an increasingly relevant asset inside […]
