Know to impress, engage, sell and retain. According to some research, a user views an average of 4,000 advertisements a day, the urban environment around us is saturated with images, not to mention the image overload that social media has […]
How can content personalization make the customer experience more attractive to the user, thus more effective? How can we build customer loyalty with content marketing? Let’s look at it together. More and more users expect to browse web pages that […]
Buyer personas and audience segmentation: why does excellent user and customer profiling help grow your business? In an environment where customer-centricity is becoming increasingly prominent, marketers and strategists are faced with a shift in perspective, deploying strategies that can no […]
The tourist season in Italy has already entered its prime: the Easter holidays and the first spring bridges have in fact sanctioned the beginning of the “hottest” period for the entire industry. But what to expect from this 2023? Cities of […]
