In this post we have selected for you some of the best reports published between 2016 and 2017 concerning the topics of omnichanneling understood as the meeting of digital touch points and physical points of sale. These are 5 statistics, for […]
When we talk about omnichannel all too often the emphasis falls on all the aspects of integrating digital and physical channels for the purpose of creating a consistent customer experience, leaving out one of the most important elements for conversion purposes-the role […]
There has been discussion in fashion ecommerce for over a year about the roleartificial intelligence will play within the entire industry. One of the most widely read articles in 2016 published by Business of Fashion highlighted a scenario of convergence between smart technologies […]
What does omnichannel marketing automation consist of? From on-site navigation, to the store, through email and Facebook, what are the possible scenarios for a customer experience driven by marketing automation? Let’s look at some examples. On-site navigation. Personalization based on user recognition On-site […]
Speaking of omnichannel customer journey, we have already anticipated the need to implement omnichannel marketing strategies, which can intervene in the user’s lifecycle, recognizing the user and offering him or her a unique experience across all channels. To do this, […]
One of the issues that normally nags ecommere managers is the ability to prove the ROI of online investments. In the very frequent case where a B2C or B2B ecommerce sells its products not exclusively online and not solely through […]
Push Notifications: what are they and why is it useful to use them for a web strategy ? Read on and find out how best to use them within your marketing strategy. One of the main needs and desires of […]
Italy’s eCommerce in 2019 is still closing in on growth. Let’s see together how the sector has grown over the past year. A turnover of 31.6 billion euros only for the B2C segment, +15% compared to 2018: online shopping is […]
Customer Experience for companies is the real factor to invest in for real competitive advantage. Discover with Blendee the 5 trends that will revolutionize the customer experience in 2020. Technology is constantly evolving, and marketing is certainly no different.In the […]
