Determining how to invest an ecommerce marketing budget is never a simple matter. All levers are crucial: on the one hand, it is important to acquire new users, to increase the audience to work on, to extend your market, to differentiate your […]
The benefits of marketing automation can be an element of convergence between a company’s financial and marketing needs. In fact, marketing automation enters fully among the essential investments to optimize marketing activities, overall improving the income statement, ROI and CLV . With marketing automation, the meeting point of marketing and financial functions results […]
What is Customer Loyalty? Why is it important for a brand to establish a lasting relationship with the consumer? When we talk about customer loyalty we are referring to the relationship of trust that is established between the customer and the company […]
Today’s consumers trust their circles of contacts much more than they trust advertising: as Philip Kotler states, a recommendation or a friend’s advice has a much greater influence in our purchasing decisions than an advertising message that comes directly to […]
If in the 1990s it was enough to hire the star of the moment to guarantee success for a commercial and significantly increase sales of a product, this is no longer the case today. Accomplice to the exponential growth of […]
