Have you ever thought about making users’ browsing experience on your site even more engaging? Gamification activities are increasingly present in marketing strategies: theoretically, it is about integrating game dynamics and game design elements; practically, it means increasing user engagement […]
If you manage an e-commerce website, you know that one of the keys to success is contained in the ability to create a consistent, personalized and timely dialogue with your customers.We asked dozens of store managers what would be the “magic […]
From user profiling in omnichannel strategy come the best marketing strategies to grow your business. Demographic information, browsing behavior, past and present, source channels, buying habits, and more: Blendee’s capabilities for profiling and user segmentation get richer. Let’s find out what’s new together. How to segment […]
How can you use product recommendations to increase your e-commerce sales? How can you offer a personalized shopping experience to your users with product recommendations? Read on and find out. Cross-selling e up-selling are, without a shadow of a doubt, the most effective strategies for […]
The way consumers interface with brands has changed profoundly, and their expectations of companies have grown significantly. The growth of these expectations has profoundly changed the challenges facing marketing; consumers are interacting with brands by leveraging an increasing number of […]
Many of you must be cursing me: I am still fighting to be able to convince my boss that we need to equip ourselves with marketing automation systems and you come along and tell me that we are already beyond that with marketing […]
In the previous two articles in this mini-series dedicated to the use and potential of Marketing Automation in FMCG, we analyzed how it is a fundamental tool for your strategy and how it can make your marketing campaigns more effective.Let’s now analyze, taking […]
Marketing Personalization is perhaps one of the most important cruxes facing marketers these days. In an increasingly multifaceted competitive environment, where the war to gain consumer attention is increasingly complex, success often comes through the ability to deliver unique and […]
Personalized onsite navigation is a key asset of an ecommerce, however, it is often not known how it can actually be possible to provide people with an experience that is effective on a business and communication level. Let’s try to shed […]
In this article we see, through a concrete example, how you can use information-gathering forms to give better experiences to your users while improving your results. It is important to remember that every single piece of information given to us […]
