Personal information, surfing behaviour, preferences and buying habits, and more: if we take into consideration the different interactions that can occur between brand and consumer during the entire customer journey, there is really a lot of information that the latter […]
How to profile users with dynamic and smart forms? In our blog articles, we have often analyzed how proper user profiling is one of the key steps to be able to implement a strategy of marketing personalization successful. Let’s see how to do this […]
With increasing frequency we are hearing about lead generation campaigns as an integral part of brands’ marketing strategies. Increasingly high advertising costs, users less and less “swayable” by generalist campaigns have contributed significantly to a paradigm shift, paving the way for so-called permissive marketing, […]
Doing lead nurturing is useful for improving your e-commerce performance and driving the customer to purchase. Let’s find out how together. Data and studies prove it: it costs 5 to 10 times more to acquire a customer than to keep one already acquired, […]
Marketing automation strategies for the B2B market: although, until recently, personalization of the customer experience and activities oriented to the creation and enhancement of the relationship between company and customer were mostly the prerogative of realities operating in the B2C world, today they are proving to be crucial […]
Behavioral messages, profiling forms, personalized emails: when we talk about marketing automation activities related to lead generation and lead nurturing strategies very often we use to refer to just these. n numerous articles on our blog we have had the opportunity to discover how an effective marketing automation strategy is also […]
