It is now only a matter of time: the world of online advertising is approaching the final deprecation of third-party cookies at a steady pace, but for publishers there are still major challenges ahead. By 2025, barring further extensions by […]
Among the main trends affecting the world of digital advertising, the retail media phenomenon is certainly the most interesting one: over 128.2 billion dollars of investments are expected by 2024 and the possibility of becoming the third largest channel globally. […]
While the deadline for the definitive deprecation of third-party cookies has moved a little further forward, companies, publishers, media companies, and martech and adtech operators continue to search for models and solutions that enable effective profiling activities and the consequent […]
Always a key element in the marketing mix, contextual advertising, also known as contextual advertising, is experiencing something resembling a “second youth.” In the course of the evolution of models and tools related to the world of advertising, contextual advertising […]
From banners to search campaigns, from traditional programmatic advertising to more innovative campaigns using cutting-edge media and channels (think CTV or digital out-of-home): over the years, digital advertising has increasingly become an essential element in the marketing mix of brands […]
Attention metrics and evolved measurement strategies are topics that are taking on an increasing role within the advertiser world. Within the Blendee platform you can find numerous areas in which to keep track of some of these metrics. A good […]
Targeting, measurement, addressability: the deprecation of third-party cookies is radically changing the world of advertising, but that’s not all. While it is becoming increasingly difficult to deploy effective audience targeting strategies, the emergence of new digital formats and contexts and the consequent increase […]
It’s the perfect time to come and learn about what’s new in Blendee. We will be present as sponsors and speakers at important industry events in AdTech and MarTech. We will be talking about Connected TV, eCommerce, Retail and Digital Advertising: many areas, more markets, […]
