For more than a decade, walled gardens have represented a certainty for brands and advertisers: a high number of users willing to spend a good part of their time online, high ability to customize the content offer and target their […]
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User profiling
Since the dawn of direct marketing strategies, think for instance of mailed catalogues or the first telemarketing activities, personally identifiable information, more properly known as PII (Personally Identifiable Information), has been considered by brands and companies as the foundation on […]
Google is preparing to write a new chapter in the history of the so-called cookie deprecation: after the last update in which it had extended the deadline for eliminating third-party cookies on Chrome to 2025, here comes the U-turn, and […]
Zero-Party Data, First-Party Data, Second and Third-Party Data: marketers and strategists are increasingly dealing with a lot of data and information on users, and if the ultimate goal remains the possibility of creating a truly “tailor-made” customer experience, increasingly stringent […]
The more you know about your users and customers, the better chance you have of deploying effective strategies to personalise the customer experience. Personal information, behavioural data on preferences and buying habits, interests and psychographic data, as we know, are […]
Behavioural messages, profiling forms, surveys: effective marketing automation and web personalisation strategies can also make a difference in lead generation. Blendee’s Marketing Operating System offers numerous APPs that, by exploiting the basic engines, make a lead generation strategy even more […]
Personal information, surfing behaviour, preferences and buying habits, and more: if we take into consideration the different interactions that can occur between brand and consumer during the entire customer journey, there is really a lot of information that the latter […]
One customer, one profile, complete and updated in real time. From a conversation with the store salesperson to an online purchase, to contact with customer care: even when there is only one customer or user, data and information about them […]
While the deadline for the definitive deprecation of third-party cookies has moved a little further forward, companies, publishers, media companies, and martech and adtech operators continue to search for models and solutions that enable effective profiling activities and the consequent […]
Have you ever thought about making users’ browsing experience on your site even more engaging? Gamification activities are increasingly present in marketing strategies: theoretically, it is about integrating game dynamics and game design elements; practically, it means increasing user engagement […]
