We all know how irritating a customer service can be if they are unresponsive, absent, or unable to resolve the issue and reports promptly. A situation that generates dissatisfied customers as well as serious damage to the company in terms […]
Enhancement and personalization of the customer experience on the one hand, progressive, although not definitive, overcoming third-party cookies on the other: in the era of data-driven marketing, never before has it been so essential to start from consumers and the […]
For more than a decade, walled gardens have represented a certainty for brands and advertisers: a high number of users willing to spend a good part of their time online, high ability to customize the content offer and target their […]
In a context in which the customer journey unravels seamlessly between the online and offline worlds with consumers who, therefore, increasingly experience a continuum between digital and physical (onlife), retail preserves its centrality and prepares for the new challenges imposed […]
In the dynamic landscape of digital marketing and advertising, the continuous evolution of technologies and strategies is the only certainty and, thus, models and techniques that were established in the past are now making a comeback.This is precisely the case […]
Profiling one’s audience to the best of one’s ability in order to offer truly customised browsing and purchasing experiences: increasingly, the success of an eCommerce project hinges on the ability to create winning retention and loyalty strategies, where, as we […]
Marketers and strategists know it: acquiring new customers is more expensive than retaining existing ones. According to a study in the Harvard Business Review, the cost of acquiring a new customer can be 5 to 25 times higher than the […]
Since the dawn of direct marketing strategies, think for instance of mailed catalogues or the first telemarketing activities, personally identifiable information, more properly known as PII (Personally Identifiable Information), has been considered by brands and companies as the foundation on […]
Google is preparing to write a new chapter in the history of the so-called cookie deprecation: after the last update in which it had extended the deadline for eliminating third-party cookies on Chrome to 2025, here comes the U-turn, and […]
It is now only a matter of time: the world of online advertising is approaching the final deprecation of third-party cookies at a steady pace, but for publishers there are still major challenges ahead. By 2025, barring further extensions by […]
