Today, the collection, normalisation, and activation of user data are increasingly at the centre of many brands’ strategies. Creativity and personalisation of messages, content, and, more generally, the entire customer journey, can only start from an in-depth analysis and understanding […]
The use of artificial intelligence in the field of marketing is often associated with an important aid in the creation of content, the writing of product descriptions or the generation of images or videos on a large scale. But to […]
Imagine you could increase your e-commerce revenue, improve your users’ customer experience, and incentivise recurring purchases without having to drastically change your strategy. The key to achieving these goals could be a single move: product recommendations. An effective product recommendation […]
Users have changed their behaviour profoundly, not only in purchasing but also in navigating. Publishers, advertisers and marketers today have to deal with a user who moves in an increasingly omnichannel and cross-device context, in which the customer journey is […]
The promo season has begun: just after the week of Black Friday, the time has come for brands and retailers to prepare for Christmas promotions first and then the winter sales. Like every year, Christmas and especially the winter sales […]
Personalise your users’ browsing experience thanks to the integration of Blendee with WordPress, the most widely used CMS for website creation: the connector is already available and free of charge for Blendee customers. In recent months, the Blendee team has […]
Connected TV has produced an unprecedented acceleration in the transformation of traditional TV advertising. Added to all this is the enormous spread of streaming platforms such as Netflix and Prime Video which have produced changes in the habits of using […]
User data represents a treasure trove of information and an invaluable resource for any business or type of organisation. The more you know about your users and customers, the greater the opportunities for implementing effective strategies to personalise the customer […]
We have created our personalised email and identified the segment to which it will be sent, but now we are faced with a fundamental question: at what time and on which day should we send the email so that it […]
New Magento 2 Integration Plugin revised and implemented by the Blendee Team to easily integrate Magento 2 stores with the Blendee Marketing Operating System. The new revised and implemented Plugin is public and available to all Blendee customers within the […]
