Insights, practical and operational tips to deploy an effective marketing automation and web personalisation strategy.
Once upon a time, a graphically appealing website, some SEO, some investments in ADS campaigns and newsletter mailings were enough to attract visitors to a brand’s digital properties and boost its online presence. But today, with around 2 billion websites […]
Personalizing the Customer Experience we are able to bring the human factor into e-commerce, making the customer feel as comfortable as when they met a kind shopkeeper in the store. Read on to find out how to accomplish something similar […]
Which email marketing strategies should you use for content personalization? Read on and find out how to send effective communications to your users. Email boxes exceed the number of inhabitants in Italy, every day, there are almost a billion email […]
It happens very often within any type of business that marketing and sales focus solely on acquiring new customers, often not paying proper attention to retaining existing customers. Focusing on recovering customers, or registered users, who have not interacted with […]
From user profiling in omnichannel strategy come the best marketing strategies to grow your business. Demographic information, browsing behavior, past and present, source channels, buying habits, and more: Blendee’s capabilities for profiling and user segmentation get richer. Let’s find out what’s new together. How to segment […]
How can you use product recommendations to increase your e-commerce sales? How can you offer a personalized shopping experience to your users with product recommendations? Read on and find out. Cross-selling e up-selling are, without a shadow of a doubt, the most effective strategies for […]
Why is it important to retrieve data from quotes or forms? Blendee helps you turn anonymous users into leads. Let’s find out together how. Sites that present this type of form generally lose a lot of information about users who anonymously browse the […]
Customizing e-commerce like Amazon is the desire of many e-commerce managers. It is no secret that the personalization has been a major key to the success of this retail giant (it is worth several billion and is estimated to be the carrier […]
How to integrate marketing automation and Facebook audiences? Marketing automation has given us a great opportunity to automatically manage the creation of personalized audiences on third-party platforms. Are we sure that’s all there is to it? Let’s start with Facebook and see how the landscape is changing with […]
The benefits of marketing automation can be an element of convergence between a company’s financial and marketing needs. In fact, marketing automation enters fully among the essential investments to optimize marketing activities, overall improving the income statement, ROI and CLV . With marketing automation, the meeting point of marketing and financial functions results […]
