The organization of content and catalog is one of a store manager’s main obsessions, especially when the goal of increasing sales must be reconciled with protecting margins, thus avoiding excessive use of discounts and promotions. Often we focus solely on […]
Personalized retargeting is a not insignificant part of retail Internet-based marketing activities. The general sense of activities of this type is to continue a conversation that has already begun with the user, typically after an initial site visit or any […]
When we talk about web personalisation, strategies and best practices very often stop at the most salient and impactful activities such as, for example, customisation of content banners, product and content recommendations, dynamic smart forms and behavioural messages, more generally. […]
