How is COVID-19 changing our relationship with digital? What are the new consumer trends that originated during the lockdown and are emerging today? Blendee will try to answer these questions in the column “Blendee Trend. Market Trends as Seen from […]
The beauty and cosmetics industry saw many changes during the health emergency due to COVID-19, changes in habits that also outlined the new consumer trends of 2021. The first noticeable change was seen in the channels used for purchases: due to lockdown and […]
How has tourism changed since COVID-19 in Italy? What are the industry trends for this 2021 and what are the future prospects? It is plain for all to see that tourism is one of the sectors that has been most affected by the pandemic crisis, and […]
How has the pharmaceutical industry changed with the arrival of COVID-19? What trends are emerging in the nonprescription drug, prescription medicine, and dietary supplement sectors? The pharmaceutical sector, with the advent of the COVID-19 pandemic, generally saw a sharp decline in […]
Pet Food and Pet Care, even in the early stages of the COVID-19 emergency, were identified as non-deferrable activities and saw an increase in spending. The panic triggered by the health emergency and the stockpile effect prompted pet owners to make substantial purchases, […]
The pandemic has affected the wine and beverage sector significantly. As we have also seen for other sectors covered in this column, restrictions have led to a contraction of life outside the home and a drastic reduction in social interactions, thus the discontinuation […]
How has book buying changed during COVID-19? How did the pandemic affect purchasing habits and cultural consumption? According to the survey “Reading and Cultural Consumption in the Year of Emergency,” sponsored by the Center for Books and Reading (Cepell) of […]
Technological innovation, the race for digital transformation: in the last two years, as a forced effect of the pandemic, more and more companies have chosen to invest larger budgets in digital campaigns and activities.
Speed of response, ability to adapt quickly to new and changing scenarios: the past two years have put marketers and strategists to the test, often forcing radical changes in planned marketing strategies. If the year that just ended was one […]
As every year, in January, analysts and observers try to draw a picture of the main trends that will dominate in the digital and marketing field. Privacy, omnichannel customer experience, artificial intelligence, augmented reality , are the most recurring topics, trends that have been […]
