Do you want to boost your online business performance with winning eCommerce strategies? Don’t miss our insights and useful tips: many case studies and best practices will guide you to discover the potential of ecommerce marketing automation.
In the dynamic landscape of digital marketing and advertising, the continuous evolution of technologies and strategies is the only certainty and, thus, models and techniques that were established in the past are now making a comeback.This is precisely the case […]
From the analysis of customer behavior to profiling and advanced segmentation activities: real-time data represent a fundamental factor for the implementation of effective personalization activities and one of the most effective aspects for influencing the increase in customer value, i.e. […]
2 years have passed since the last modification of the Google logo, but it had been “decades” since Google decided to modify the font used for its famous “rainbow logo”. Today we want to offer you a brief history of […]
In this post we have selected for you some of the best reports published between 2016 and 2017 concerning the topics of omnichanneling understood as the meeting of digital touch points and physical points of sale. These are 5 statistics, for […]
Several articles and reports dedicated to fashion retail have been published during this first half of the year. Some of these confirm trends already noted in our blog in recent months. Others, however, broaden the spectrum on the impact of […]
Choosing is an expensive task (in terms of time and mental energy), so people tend to decide quickly what they want to do. Often, if they do not find what they are looking for right away or do not receive […]
Transactional emails are an often underestimated tool within a personalization strategy; in reality they play a key role in maintaining a relationship with your customers, as well as representing very important opportunities to try to entice them toward a new purchase. In this article […]
Elargire consigli per un ecommerce può risultare difficile, soprattutto alla luce della varietà di esperienze presenti oggi sul mercato. Le priorità di un ecommerce manager variano a seconda dei modelli di business e dei tipi di prodotti venduti. Tuttavia, ci […]
CLV: what is it? Customer Lifetime Value or CLV is a typical metric for ecommerce and all businesses that base their analysis on purchasing behavior. It is a measurement method intended to understand what value a customer will generate over time by making an […]
What are the most effective content marketing personalization strategies for B2C e-Commerce? With what content do we attract consumers? Here are some tips. Of the importance of content marketing and marketing personalization for brands, retailers and B2C e-commerce in general, […]
