The digital transformation in eCommerce and retail is reaching its peak: artificial intelligence, machine learning, automation, social commerce, and extended reality are key drivers to create increasingly seamless, personalised, and relevant shopping experiences. Companies and brands still struggle to implement […]
Always a key element in the marketing mix, contextual advertising, also known as contextual advertising, is experiencing something resembling a “second youth.” In the course of the evolution of models and tools related to the world of advertising, contextual advertising […]
Potential effects on the economy, health care, the world of work, society: we now hear about generative A.I. on a daily basis, and all indications are that interest in this topic will intensify in the coming months. A study conducted […]
Fall of big news at Blendee: new versions of features designed to boost site and eCommerce performance with a view to personalizing the customer experience were released in the latest release. These include the new version of Smart Search, the intelligent search feature that enables the personalization of content […]
No longer choices based on gut feelings or perceptions, but the need to respond and make decisions based on firm data and information: upstream, the volatility of markets and the socio-economic environment, the unstoppable process of digital transformation, and the evolution […]
