Know to impress, engage, sell and retain. According to some research, a user views an average of 4,000 advertisements a day, the urban environment around us is saturated with images, not to mention the image overload that social media has […]
Imagine visiting a website and seeing products, content, and messages that exactly meet your needs and interests. As you browse, the content you are offered helps you choose which product is right for you, saving you time and energy; moreover, […]
How can you use product recommendations to increase your e-commerce sales? How can you offer a personalized shopping experience to your users with product recommendations? Read on and find out. Cross-selling e up-selling are, without a shadow of a doubt, the most effective strategies for […]
Many of you must be cursing me: I am still fighting to be able to convince my boss that we need to equip ourselves with marketing automation systems and you come along and tell me that we are already beyond that with marketing […]
How can content personalization make the customer experience more attractive to the user, thus more effective? How can we build customer loyalty with content marketing? Let’s look at it together. More and more users expect to browse web pages that […]
Let’s go back to talk about the Customer Data Platform, the pillar of any data-driven marketing strategy, but above all the indispensable prerequisite for creating personalized and successful customer experiences and thus intercepting the expectations and desires of your users and customers. […]
When we talk about web personalisation, strategies and best practices very often stop at the most salient and impactful activities such as, for example, customisation of content banners, product and content recommendations, dynamic smart forms and behavioural messages, more generally. […]
The desired product at a super-cheap price is every consumer’s dream and, on the other hand, an increasingly used promotional strategy to boost sales and reduce inventory in the short term. This is precisely the case with flash sales, promotional strategies that base their success […]
