Marketers and strategists know it: acquiring new customers is more expensive than retaining existing ones. According to a study in the Harvard Business Review, the cost of acquiring a new customer can be 5 to 25 times higher than the […]
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Digital Strategy
Give your business wings with winning digital strategies! In this section you will find lots of valuable tips, insights and insights on how to get to know your users in depth and choose the most effective activities and channels for both lead generation and eCommerce.
Artificial intelligence, big data and customer experience: what is the future in customer relations?
Personalisation of the browsing and purchasing experience in omnichannel contexts, chatbots and virtual assistants, virtual and augmented reality: artificial intelligence is revolutionising the relationship between brands and consumers, offering the former increasingly indispensable tools and applications for successful customer-centric strategies. […]
Born between 1997 and 2010, Generation Z members represent a particularly interesting demographic segment when it comes to marketing strategies, as they are those who can be considered, to all intents and purposes, the first true digital natives. Unlike members […]
The digital transformation in eCommerce and retail is reaching its peak: artificial intelligence, machine learning, automation, social commerce, and extended reality are key drivers to create increasingly seamless, personalised, and relevant shopping experiences. Companies and brands still struggle to implement […]
Potential effects on the economy, health care, the world of work, society: we now hear about generative A.I. on a daily basis, and all indications are that interest in this topic will intensify in the coming months. A study conducted […]
Know to impress, engage, sell and retain. According to some research, a user views an average of 4,000 advertisements a day, the urban environment around us is saturated with images, not to mention the image overload that social media has […]
It can often be a daunting task to perform an analysis of the results of your e-mail campaigns. Does the proposed content invite the customer to click? Is the open rate really indicative? These are just two of the questions […]
Determining how to invest an ecommerce marketing budget is never a simple matter. All levers are crucial: on the one hand, it is important to acquire new users, to increase the audience to work on, to extend your market, to differentiate your […]
If you manage an e-commerce website, you know that one of the keys to success is contained in the ability to create a consistent, personalized and timely dialogue with your customers.We asked dozens of store managers what would be the “magic […]
The organization of content and catalog is one of a store manager’s main obsessions, especially when the goal of increasing sales must be reconciled with protecting margins, thus avoiding excessive use of discounts and promotions. Often we focus solely on […]
