Marketers and strategists know it: acquiring new customers is more expensive than retaining existing ones. According to a study in the Harvard Business Review, the cost of acquiring a new customer can be 5 to 25 times higher than the […]
Marketers and strategists know it: acquiring new customers is more expensive than retaining existing ones. According to a study in the Harvard Business Review, the cost of acquiring a new customer can be 5 to 25 times higher than the […]
Personalisation of the browsing and purchasing experience in omnichannel contexts, chatbots and virtual assistants, virtual and augmented reality: artificial intelligence is revolutionising the relationship between brands and consumers, offering the former increasingly indispensable tools and applications for successful customer-centric strategies. […]
Born between 1997 and 2010, Generation Z members represent a particularly interesting demographic segment when it comes to marketing strategies, as they are those who can be considered, to all intents and purposes, the first true digital natives. Unlike members […]
The digital transformation in eCommerce and retail is reaching its peak: artificial intelligence, machine learning, automation, social commerce, and extended reality are key drivers to create increasingly seamless, personalised, and relevant shopping experiences. Companies and brands still struggle to implement […]
Potential effects on the economy, health care, the world of work, society: we now hear about generative A.I. on a daily basis, and all indications are that interest in this topic will intensify in the coming months. A study conducted […]
Know to impress, engage, sell and retain. According to some research, a user views an average of 4,000 advertisements a day, the urban environment around us is saturated with images, not to mention the image overload that social media has […]
It can often be a daunting task to perform an analysis of the results of your e-mail campaigns. Does the proposed content invite the customer to click? Is the open rate really indicative? These are just two of the questions […]
Determining how to invest an ecommerce marketing budget is never a simple matter. All levers are crucial: on the one hand, it is important to acquire new users, to increase the audience to work on, to extend your market, to differentiate your […]
If you manage an e-commerce website, you know that one of the keys to success is contained in the ability to create a consistent, personalized and timely dialogue with your customers.We asked dozens of store managers what would be the “magic […]
The organization of content and catalog is one of a store manager’s main obsessions, especially when the goal of increasing sales must be reconciled with protecting margins, thus avoiding excessive use of discounts and promotions. Often we focus solely on […]