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Profiling one’s audience to the best of one’s ability in order to offer truly customised browsing and purchasing experiences: increasingly, the success of an eCommerce project hinges on the ability to create winning retention and loyalty strategies, where, as we […]
Behavioural messages, profiling forms, surveys: effective marketing automation and web personalisation strategies can also make a difference in lead generation. Blendee’s Marketing Operating System offers numerous APPs that, by exploiting the basic engines, make a lead generation strategy even more […]
Have you ever thought about making users’ browsing experience on your site even more engaging? Gamification activities are increasingly present in marketing strategies: theoretically, it is about integrating game dynamics and game design elements; practically, it means increasing user engagement […]
With the announced deprecation of third-party cookies and the need to adopt, in marketing and advertising, privacy-first models and practices, the “data clean room” is increasingly emerging as an attractive solution capable of mediating between the need for evolved profiling and audience enrichment activities, on the one hand, and data […]
The best definition of a Data Lake describes it as a place intended for storing , analyzing, and correlating structured and unstructured data (from CRM data to social media posts, from ERP data to production machine info), in a native format. Its peculiarity is […]
We are here! We are now very close to the entry into force of the GDPR (General Data Protection System), or the new General Data Protection Regulation (EU/679/2016), which was adopted on April 27, 2016 and aims to strengthen and unify […]
Even better performing features for successful marketing campaigns: we are pleased to introduce Blendee Experiments, the new version of the dedicated A/B/X testing feature by Blendee. All the power of artificial intelligence and machine learning to enable you to select and use only the best performing elements […]
About 30 percent of those who conclude a purchase within an online shop first perform at least one search: estimates gathered by Blendee, confirm that internal search within a shop or website is one of the most interesting features to use […]
Welcome emails, birthday offers, abandoned cart workflows: if you run an eCommerce site, you will have already come across these eCommerce marketing automation activities. Find out how best to optimise them: don't miss our tips and exploit the full potential of Blendee.
Behavioral messages, profiling forms, personalized emails: when we talk about marketing automation activities related to lead generation and lead nurturing strategies very often we use to refer to just these. n numerous articles on our blog we have had the opportunity to discover how an effective marketing automation strategy is also […]
