Find out how to deploy a winning personalisation and customer experience strategy with our marketing automation pills: lots of useful tips for every different business sector.
Integration between online and offline channels is definitely the basis of winning marketing strategies, especially in an increasingly omnichannel context. Often when talking about marketing automation, there is a tendency to consider activities aimed at engaging users to lead them […]
Recurring order functionality for recurring purchases-that is, those that are a solid foundation for an e-commerce business-is an effective tool for incentivizing users to purchase, particularly when it comes to consumer products and goods (Amazon, you know it!). Thanks to […]
How does advanced profiling and segmentation work with the Blendee platform? Let’s analyze some tools together, such as: box message, smart form and custom action. On average, 98 percent of visitors to a website choose to remain anonymous, meaning they do not […]
What types of personalized product recommendations in the food industry allow you to show the user more interesting products based on their segment? Suggesting to the customer the product most akin to his or her tastes and interests, at the time when, […]
How to manage quotes and appointments with marketing automation to integrate physical stores into your marketing strategy? Often, when talking about Marketing Automation one thinks only of online personalization activities. In reality, its potential goes far beyond that. In fact, thanks to its nature as a CDP and its integration […]
Customer experience off-site: come personalizzare il messaggio per i clienti quando non stanno navigando sul nostro sito? Una delle potenzialità della Marketing Automation è quella di proseguire il contatto con il cliente al di fuori del sito web. Inviare comunicazioni […]
How many times browsing the eCommerce of your favorite fashion brand have you come across a selection of products designed just for you? Surely so many: already because the personalization of the browsing and purchasing experience in an eCommerce goes primarily through […]
