What is happening around us, what new market trends are emerging? How can we adapt our business and strategies? To answer all these questions, check out the Adabra Trends insights section, lots of valuable insights for your strategy.
This 2024 will be the year when artificial intelligence, big data and machine learning will consecrate their role as drivers for innovation and growth, also in the eCommerce field…and it could not be otherwise. This is the picture that emerges from the latest […]
How is COVID-19 changing our relationship with digital? What are the new consumer trends that originated during the lockdown and are emerging today? Blendee will try to answer these questions in the column “Blendee Trend. Market Trends as Seen from […]
The beauty and cosmetics industry saw many changes during the health emergency due to COVID-19, changes in habits that also outlined the new consumer trends of 2021. The first noticeable change was seen in the channels used for purchases: due to lockdown and […]
How has tourism changed since COVID-19 in Italy? What are the industry trends for this 2021 and what are the future prospects? It is plain for all to see that tourism is one of the sectors that has been most affected by the pandemic crisis, and […]
How has the pharmaceutical industry changed with the arrival of COVID-19? What trends are emerging in the nonprescription drug, prescription medicine, and dietary supplement sectors? The pharmaceutical sector, with the advent of the COVID-19 pandemic, generally saw a sharp decline in […]
Pet Food and Pet Care, even in the early stages of the COVID-19 emergency, were identified as non-deferrable activities and saw an increase in spending. The panic triggered by the health emergency and the stockpile effect prompted pet owners to make substantial purchases, […]
The pandemic has affected the wine and beverage sector significantly. As we have also seen for other sectors covered in this column, restrictions have led to a contraction of life outside the home and a drastic reduction in social interactions, thus the discontinuation […]
How has book buying changed during COVID-19? How did the pandemic affect purchasing habits and cultural consumption? According to the survey “Reading and Cultural Consumption in the Year of Emergency,” sponsored by the Center for Books and Reading (Cepell) of […]
Technological innovation, the race for digital transformation: in the last two years, as a forced effect of the pandemic, more and more companies have chosen to invest larger budgets in digital campaigns and activities.
From the pandemic to the online shopping boom, not to mention the race for innovation and digital transformation: the past two years have inevitably changed not only consumer habits, but also reshaped the dynamics of business-consumer relations, recognizing the latter as playing an increasingly important role (customer-centricity). […]
