From the analysis of customer behavior to profiling and advanced segmentation activities: real-time data represent a fundamental factor for the implementation of effective personalization activities and one of the most effective aspects for influencing the increase in customer value, i.e. […]
Determining how to invest an ecommerce marketing budget is never a simple matter. All levers are crucial: on the one hand, it is important to acquire new users, to increase the audience to work on, to extend your market, to differentiate your […]
The benefits of marketing automation can be an element of convergence between a company’s financial and marketing needs. In fact, marketing automation enters fully among the essential investments to optimize marketing activities, overall improving the income statement, ROI and CLV . With marketing automation, the meeting point of marketing and financial functions results […]
Elargire consigli per un ecommerce può risultare difficile, soprattutto alla luce della varietà di esperienze presenti oggi sul mercato. Le priorità di un ecommerce manager variano a seconda dei modelli di business e dei tipi di prodotti venduti. Tuttavia, ci […]
CLV: what is it? Customer Lifetime Value or CLV is a typical metric for ecommerce and all businesses that base their analysis on purchasing behavior. It is a measurement method intended to understand what value a customer will generate over time by making an […]
Why is it important to monitor Customer Journey and Customer Lifetime Value? How does it help you increase the value of the customer relationship? Let’s look at it together. We already know how Marketing Automation allows us to aggregate different sources of […]
How to personalize the Customer Journey with Marketing Automation? Why is it important to do this? Find out with Blendee’s 7 best practices. Understanding the customer journey of the user in complex buying dynamics spanning online and offline is certainly one of […]
Acquisition, acquisition, acquisition. Getting the most leads at the least cost is often the mantra of every ecommerce manager. The general rule of thumb seems to be this: more visitors, more page views, more conversions.But acquisition cannot be the sole […]
It is starting from an in-depth knowledge of prospects and customers that the best marketing campaigns, the most relevant ones, are created. Let’s discover together how effective customer profiling activities, first, and then segmentation, can contribute to success. One of […]
“Customer is The King” recites an ancient mantra that never seems so true as it does now, with the customer experience taking center stage. The Covid-19 pandemic has changed expectations, habits and buying behaviors: consumers, even those most reluctant to […]
