Today, the collection, normalisation, and activation of user data are increasingly at the centre of many brands’ strategies. Creativity and personalisation of messages, content, and, more generally, the entire customer journey, can only start from an in-depth analysis and understanding […]
Marketers and strategists know it: acquiring new customers is more expensive than retaining existing ones. According to a study in the Harvard Business Review, the cost of acquiring a new customer can be 5 to 25 times higher than the […]
Once upon a time, a graphically appealing website, some SEO, some investments in ADS campaigns and newsletter mailings were enough to attract visitors to a brand’s digital properties and boost its online presence. But today, with around 2 billion websites […]
Zero-Party Data, First-Party Data, Second and Third-Party Data: marketers and strategists are increasingly dealing with a lot of data and information on users, and if the ultimate goal remains the possibility of creating a truly “tailor-made” customer experience, increasingly stringent […]
The more you know about your users and customers, the better chance you have of deploying effective strategies to personalise the customer experience. Personal information, behavioural data on preferences and buying habits, interests and psychographic data, as we know, are […]
One customer, one profile, complete and updated in real time. From a conversation with the store salesperson to an online purchase, to contact with customer care: even when there is only one customer or user, data and information about them […]
Born between 1997 and 2010, Generation Z members represent a particularly interesting demographic segment when it comes to marketing strategies, as they are those who can be considered, to all intents and purposes, the first true digital natives. Unlike members […]
The way consumers interface with brands has changed profoundly, and their expectations of companies have grown significantly. The growth of these expectations has profoundly changed the challenges facing marketing; consumers are interacting with brands by leveraging an increasing number of […]
How to profile users with dynamic and smart forms? In our blog articles, we have often analyzed how proper user profiling is one of the key steps to be able to implement a strategy of marketing personalization successful. Let’s see how to do this […]
How isinbound marketing useful for profiling anonymous users? In an inbound marketing strategy aimed at generating qualified leads, content plays a key role in attracting visitors by giving them the information they need to solve a particular problem. It is through such targeted content […]
