In a context in which the customer journey unravels seamlessly between the online and offline worlds with consumers who, therefore, increasingly experience a continuum between digital and physical (onlife), retail preserves its centrality and prepares for the new challenges imposed […]
Personalisation of the browsing and purchasing experience in omnichannel contexts, chatbots and virtual assistants, virtual and augmented reality: artificial intelligence is revolutionising the relationship between brands and consumers, offering the former increasingly indispensable tools and applications for successful customer-centric strategies. […]
Born between 1997 and 2010, Generation Z members represent a particularly interesting demographic segment when it comes to marketing strategies, as they are those who can be considered, to all intents and purposes, the first true digital natives. Unlike members […]
The digital transformation in eCommerce and retail is reaching its peak: artificial intelligence, machine learning, automation, social commerce, and extended reality are key drivers to create increasingly seamless, personalised, and relevant shopping experiences. Companies and brands still struggle to implement […]
In this post we have selected for you some of the best reports published between 2016 and 2017 concerning the topics of omnichanneling understood as the meeting of digital touch points and physical points of sale. These are 5 statistics, for […]
Several articles and reports dedicated to fashion retail have been published during this first half of the year. Some of these confirm trends already noted in our blog in recent months. Others, however, broaden the spectrum on the impact of […]
When we talk about omnichannel all too often the emphasis falls on all the aspects of integrating digital and physical channels for the purpose of creating a consistent customer experience, leaving out one of the most important elements for conversion purposes-the role […]
There has been discussion in fashion ecommerce for over a year about the roleartificial intelligence will play within the entire industry. One of the most widely read articles in 2016 published by Business of Fashion highlighted a scenario of convergence between smart technologies […]
Customer Experience and Artificial Intelligence in the service of customer loyalty: how is the relationship between brands and consumers evolving? Let’s delve into it together. More data and information as long as they are used respectfully and transparently by brands to […]
Intercepting a user at the point of sale is not exclusively a technological issue, quite the contrary. The ways to identify a consumer today are varied and mostly driven by the spread of smartphones, but they can go as far […]
