Marketers and strategists know it: acquiring new customers is more expensive than retaining existing ones. According to a study in the Harvard Business Review, the cost of acquiring a new customer can be 5 to 25 times higher than the […]
No Comment
Customer Experience Personalization
Once upon a time, a graphically appealing website, some SEO, some investments in ADS campaigns and newsletter mailings were enough to attract visitors to a brand’s digital properties and boost its online presence. But today, with around 2 billion websites […]
Zero-Party Data, First-Party Data, Second and Third-Party Data: marketers and strategists are increasingly dealing with a lot of data and information on users, and if the ultimate goal remains the possibility of creating a truly “tailor-made” customer experience, increasingly stringent […]
The more you know about your users and customers, the better chance you have of deploying effective strategies to personalise the customer experience. Personal information, behavioural data on preferences and buying habits, interests and psychographic data, as we know, are […]
Artificial intelligence, big data and customer experience: what is the future in customer relations?
Personalisation of the browsing and purchasing experience in omnichannel contexts, chatbots and virtual assistants, virtual and augmented reality: artificial intelligence is revolutionising the relationship between brands and consumers, offering the former increasingly indispensable tools and applications for successful customer-centric strategies. […]
Born between 1997 and 2010, Generation Z members represent a particularly interesting demographic segment when it comes to marketing strategies, as they are those who can be considered, to all intents and purposes, the first true digital natives. Unlike members […]
Have you ever thought about making users’ browsing experience on your site even more engaging? Gamification activities are increasingly present in marketing strategies: theoretically, it is about integrating game dynamics and game design elements; practically, it means increasing user engagement […]
Always a key element in the marketing mix, contextual advertising, also known as contextual advertising, is experiencing something resembling a “second youth.” In the course of the evolution of models and tools related to the world of advertising, contextual advertising […]
From banners to search campaigns, from traditional programmatic advertising to more innovative campaigns using cutting-edge media and channels (think CTV or digital out-of-home): over the years, digital advertising has increasingly become an essential element in the marketing mix of brands […]
Potential effects on the economy, health care, the world of work, society: we now hear about generative A.I. on a daily basis, and all indications are that interest in this topic will intensify in the coming months. A study conducted […]
