
Have you ever thought about making users’ browsing experience on your site even more engaging?
Gamification activities are increasingly present in marketing strategies: theoretically, it is about integrating game dynamics and game design elements; practically, it means increasing user engagement through small tricks that transform the user experience into a game and increase brand awareness and loyalty.
Gamification and lead generation: profiling for fun!
The goal of a lead generation activity, as we know, is to collect valuable data and information about users in order to engage them with personalised marketing and communication activities.
The more the brand succeeds in engaging the user, the more the user will be willing to provide data and information.
In this context, a gamification activity can be essential to engage the user and get more information about him.
Imagine, for example, engaging the user with a prize competition: by inviting the user to participate, we could not only ask for contact information such as email address, but also consider adding other interesting requests for our profiling activities.
Generally speaking, gamification activities appeal to psychological mechanisms and latent needs such as a sense of belonging, fear of defeat and loss. Points, badges, virtual goods, levels of advancement are thus stimuli to fill such needs and shortcomings.
Plato argued that one can discover much more about a person in an hour of play than in a year of conversation.
In the marketing field, gamification activities can thus prove successful for profiling strategies and personalisation of the customer experience.

Lead Generation Quiz: customise your profiling strategies with Blendee
Master data, habits, interests, passions and much more: Lead Generation Quiz is the Blendee APP that allows you to create dynamic, customised smart forms to make your profiling activities even more engaging.
Whether they are still anonymous users, newly registered users or users of whom we already know some information, the APP allows you to engage each of them with relevant questions, not only on the basis of the cluster they belong to, but above all on the context of their navigation.
The result is that it will always be possible to intercept the user with relevant questions at the moment when he or she is most likely to respond.
Through the Lead Generation Quiz APP, progressive profiling strategies can be implemented: data and information collected on several occasions are integrated, contributing to the creation and enrichment of a unique and unambiguous user profile.
Lead Generation Quiz provides not only for the implementation of dynamic and customisable smart forms, but also the possibility of integrating these within behavioural messages, the display of which can be customised according to the user’s surfing behaviour and therefore only activated at the most appropriate time and within the most appropriate context.

Win-Wheel with Form: engagement and conversions in one APP
We have just discovered how a lead generation activity can take on an even more engaging aspect through the use of gamification strategies. In addition to the Lead Generation Quiz APP, Blendee offers the opportunity to harness the full power of gamification with the Win-Wheel with Form APP.
As can be easily guessed from the name itself, the APP involves the implementation of a real wheel of fortune that can be activated once the user has entered their data.
By entering even just the email address, the user can thus simulate a spin of the wheel that allows him or her to win one of the many prizes up for grabs, usually coupon codes and offers that can be availed of with an initial purchase.
The APP provides for the configuration of a behavioural warning message. t is within this that the form for collecting contacts and the wheel of fortune functionality will be displayed.
Form fields, colours and every aspect of the graphic template can be customised in order to make the message consistent with the brand image and the design of the site itself.
Game-related dynamics have always been motivating levers that stimulate people to perform activities, often overcoming rational barriers and limits, and for this reason they are used in numerous areas
As far as marketing strategies are concerned, they have taken on greater relevance due to the possibility of introducing interactive elements that allow for enhanced engagement and a stronger relationship with the consumer.
Blendee’s APPs enable effective audience profiling and personalisation of the customer experience in a few simple clicks.