Let’s go back to talk about the Customer Data Platform, the pillar of any data-driven marketing strategy, but above all the indispensable prerequisite for creating personalized and successful customer experiences and thus intercepting the expectations and desires of your users and customers. […]
It’s going to be an interesting year ahead for the retail world-this is what emerges from the 13th annual technology trends report compiled by Deloitte. After going through the black crisis related to the spread of the Covid-19 pandemic, the retail sector seems […]
In the age of customer centricity, faced with an increasingly attentive and aware consumer, a brand’s ability to create relevant customer experiences across every physical and digital touchpoint plays, without a doubt, a crucial role in its success. From the website, […]
Artificial intelligence, big data, blockchain, augmented reality and metaverse: technology is transforming our daily lives and opening up frontiers for business that were unimaginable until recently. We are increasingly hyperconnected, informed and aware, but, in the eyes of brands, also […]
No longer choices based on gut feelings or perceptions, but the need to respond and make decisions based on firm data and information: upstream, the volatility of markets and the socio-economic environment, the unstoppable process of digital transformation, and the evolution […]
A 360° view of one’s users and customers is for marketers and strategists no longer just a coveted goal, but an indispensable necessity if one wants to invest in personalising the customer experience. It is indeed here that lies the […]
