While the deadline for the definitive deprecation of third-party cookies has moved a little further forward, companies, publishers, media companies, and martech and adtech operators continue to search for models and solutions that enable effective profiling activities and the consequent […]
Throughout our insights, we have repeatedly touched on the topic of buyer personas and marketing automation, understanding well how these models play a key role in creating our marketing strategy. If sending the right message, to the right person, at the right time […]
Privacy and personalization or privacy vs. personalization? That’s the dilemma, Hamlet would have said! We have inconvenienced the protagonist of the Shakespearean tragedy, paraphrasing his most famous line, to focus attention once again on one of the most common paradoxes that occur when we talk […]
Let’s go back to talk about the Customer Data Platform, the pillar of any data-driven marketing strategy, but above all the indispensable prerequisite for creating personalized and successful customer experiences and thus intercepting the expectations and desires of your users and customers. […]
If it is the first impression that counts, we can immediately well understand the enormous potential contained within a welcome email. Technically, as a “welcome email” we define the automatic email we receive once we register for a site, an online […]
Clicks on specific CTAs, selections of particular sections of a page or menu, filling in or choosing individual fields of a form, launching a video: when we navigate through the pages of a site, there is a great deal of […]
Retain your most “valuable” users and engage all those who haven’t purchased from your shop in a long time: it’s time to put in place an effective profiling and segmentation strategy for your audience in order to identify the most interesting clusters to target your marketing […]
Strategies and tactics to qualify your contacts The more information you acquire about your users, the better chance you have of turning a lead, firstly into a prospect, and then into a customer. How to do this? The answer is […]
“Customer is the king”: recited a famous mantra, now more relevant and true than ever. In the era of customer-centric marketing and the hyper-personalization of the customer experience, empathy toward the customer becomes essential to meet and overcome new challenges. But how to empathize […]
Following the enactment of the GDPR and the emergence of Consent Management Providers (CMPs), IAB in 2018 developed and published the Transparency and Consent Framework (TCF) with the aim of standardizing the process of obtaining consent to cookies by providing information about the same to users. […]
