Clicks on specific CTAs, selections of particular sections of a page or menu, filling in or choosing individual fields of a form, launching a video: when we navigate through the pages of a site, there is a great deal of information we release, manifesting our interests, preferences and needs.
Tracking browsing and purchasing behaviors down to the smallest detail and collecting data and information is essential for an in-depth knowledge of your users.
Let’s imagine, for example, within an eCommerce site, being able to customize the browsing experience of our users, offering them recommended products based on a simple click on a banner or on an option presented within a dropdown of a form, or, in the same way, in the B2B field , let’s imagine, being able to engage users who have started filling out a quote request form without completing it, offering them services and solutions based on the little information released.
In both cases, these are personalization activities that are based on behavioral targeting, i.e. the profiling and segmentation of users based on their behavior.
Custom action: advanced profiling and segmentation
Tracking the behavior of your users down to the smallest detail is possible on Blendee thanks to an advanced tracking system of actions and events that involves the use of custom actions, i.e. the insertion of a particular string of code in the presence of the action you want to map.
Commonly tracked actions include:
- selecting a filter
- inserting a field within a form.
- Click on CTA
- initiating the viewing of a video
Once the actions have been tracked and the related information collected, it can be used as a database on which to create particularly effective behavioral filters , useful for profiling and segmenting users.
All this translates into the creation of an effective personalization marketing strategy that can include ringing and follow-up activities following the action carried out by the user.
Put in place an Effective Marketing Personalization Strategy.
Discover Blendee!
