Rarely when we talk about marketing strategies do we refer to anonymous users, although they represent, on average, almost the entirety of users who visit a site or an eCommerce.With the term “anonymous users” we are in fact going to […]
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How to profile anonymous users with marketing personalization? How can we use this information? The basis of any strategy of marketing personalization it is indeed essential to know who we are interacting with and to be able to recognize them […]
In a context in which advertising costs represent for companies and brands an increasingly significant budgeted expense item and the cost per click the result of a real “war” on relaunching, converting as many users as possible from anonymous users to […]
