In an increasingly omnichannel and cross-device environment, in which the customer journey is less and less linear and unravels across multiple touchpoints, recognizing the user becomes increasingly difficult. The touchpoints between companies and consumers are multiplying, and the amount of data being released […]
Personalization of the customer experience from an omnichannel perspective and in cookieless contexts: are we really ready to win the challenge? Let’s start from this question to focus our attention again on the concept of identity resolution: after an initial theoretical excursus on […]
The effectiveness of a brand’s marketing strategy is increasingly linked to the ability to create personalized and valuable customer experiences: data released by McKinsey, show how personalization of the customer experience can affect the reduction of acquisition costs by up to 50 percent, increase […]
