first-party data

    personally identifiable information - che cosa sono
    Personally identifiable information and marketing: between personalisation and privacy
    User profiling

    Since the dawn of direct marketing strategies, think for instance of mailed catalogues or the first telemarketing activities, personally identifiable information, more properly known as PII (Personally Identifiable Information), has been considered by brands and companies as the foundation on […]

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    lead generation activities with blendee
    Lead generation and nurturing: the power of first-party data
    User profiling

    Personal information, surfing behaviour, preferences and buying habits, and more: if we take into consideration the different interactions that can occur between brand and consumer during the entire customer journey, there is really a lot of information that the latter […]

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