It can often be a daunting task to perform an analysis of the results of your e-mail campaigns. Does the proposed content invite the customer to click? Is the open rate really indicative? These are just two of the questions […]
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Email Marketing
Which email marketing strategies should you use for content personalization? Read on and find out how to send effective communications to your users. Email boxes exceed the number of inhabitants in Italy, every day, there are almost a billion email […]
Transactional emails are an often underestimated tool within a personalization strategy; in reality they play a key role in maintaining a relationship with your customers, as well as representing very important opportunities to try to entice them toward a new purchase. In this article […]
What are the differences between e-mail marketing automation and marketing automation? Blendee explains it to you in a few simple steps. The term marketing automation originated in the late 1990s and early 2000s to denote a natural evolution of many CRM platforms. The main innovation consisted, in those years, in […]
Customer experience off-site: come personalizzare il messaggio per i clienti quando non stanno navigando sul nostro sito? Una delle potenzialità della Marketing Automation è quella di proseguire il contatto con il cliente al di fuori del sito web. Inviare comunicazioni […]
Let’s talk about email marketing again: we have devoted several articles on our blog to email marketing strategies and activities, as it is still considered the main tool for creating and consolidating relationships with your users and customers. The opportunity […]
The countdown begins: Black Friday 2022 is really upon us.Offers are going crazy, consumers are preparing to buy products even in view of Christmas, marketers and strategists are betting everything on the most awaited weekend of the year to revive […]
