What is Customer Loyalty? Why is it important for a brand to establish a lasting relationship with the consumer? When we talk about customer loyalty we are referring to the relationship of trust that is established between the customer and the company […]
RFM matrix: why use it for your e-commerce strategy? From more traditional campaigns to inbound marketing activities: all too often, within companies the focus of marketers and strategists is on acquiring new customers rather than retaining existing ones, in fact […]
Put the customer at the center of your strategy and learn how to create customized loyalty programs.
