Marketers and strategists know it: acquiring new customers is more expensive than retaining existing ones. According to a study in the Harvard Business Review, the cost of acquiring a new customer can be 5 to 25 times higher than the […]
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Customer Engagement
The digital transformation in eCommerce and retail is reaching its peak: artificial intelligence, machine learning, automation, social commerce, and extended reality are key drivers to create increasingly seamless, personalised, and relevant shopping experiences. Companies and brands still struggle to implement […]
Potential effects on the economy, health care, the world of work, society: we now hear about generative A.I. on a daily basis, and all indications are that interest in this topic will intensify in the coming months. A study conducted […]
While it is true that each e-commerce has its own peculiarities, it is also true that, in this historical phase, several elements seem to accumulate: rising acquisition costs and conversion rates that are often too low compared to investments are […]
Customer engagement: from theory to practice With the concept of “customer engagement” thus goes to define the set of strategies aimed at creating an ongoing and lasting relationship with the consumer.Therefore, an effective engagement marketing strategy cannot ignore the enhancement of the customer experience and […]
How do you build an effective e-commerce strategy? Here are 4 key factors for success. Let’s look at them together. The growth of ecommerce in recent times has undoubtedly been very strong. Fruit also of the pandemic, the development of […]
Il futuro del marketing è orientato al cliente: scopri come elaborare strategie customer-centric vincenti con l’uso delle buyer personas. Orientamento al cliente e personalizzazione della customer experience sono diventate parole d’ordine essenziali per aver successo nel campo del marketing. Negli […]
Personalizing the user experience, from the advertisement to the website, increases your customer’s engagement and satisfaction, thus conversions. Let’s see together how. A research conducted by Kameleoon and Widerfunnel/Go Group Digital in early May 2020 among 1,000 consumers, in our country, found […]
“Customer is The King” recites an ancient mantra that never seems so true as it does now, with the customer experience taking center stage. The Covid-19 pandemic has changed expectations, habits and buying behaviors: consumers, even those most reluctant to […]
Today’s consumers trust their circles of contacts much more than they trust advertising: as Philip Kotler states, a recommendation or a friend’s advice has a much greater influence in our purchasing decisions than an advertising message that comes directly to […]
