How do Blendee’s dynamic forms help you profile users effectively? Read on and find out why collecting data is important. Demographic characteristics, tastes, interests: if we manage to know a lot about the users who browse our site or interact […]
What is Customer Loyalty? Why is it important for a brand to establish a lasting relationship with the consumer? When we talk about customer loyalty we are referring to the relationship of trust that is established between the customer and the company […]
Customer engagement: from theory to practice With the concept of “customer engagement” thus goes to define the set of strategies aimed at creating an ongoing and lasting relationship with the consumer.Therefore, an effective engagement marketing strategy cannot ignore the enhancement of the customer experience and […]
It is starting from an in-depth knowledge of prospects and customers that the best marketing campaigns, the most relevant ones, are created. Let’s discover together how effective customer profiling activities, first, and then segmentation, can contribute to success. One of […]
In a context in which advertising costs represent for companies and brands an increasingly significant budgeted expense item and the cost per click the result of a real “war” on relaunching, converting as many users as possible from anonymous users to […]
Buyer personas and audience segmentation: why does excellent user and customer profiling help grow your business? In an environment where customer-centricity is becoming increasingly prominent, marketers and strategists are faced with a shift in perspective, deploying strategies that can no […]
The number of online purchases sets new records month by month, but retail does not seem to be slowing down and is confirmed as a force capable of generating 31 percent of the world’s gross domestic product.This is the picture that […]
“Customer is The King” recites an ancient mantra that never seems so true as it does now, with the customer experience taking center stage. The Covid-19 pandemic has changed expectations, habits and buying behaviors: consumers, even those most reluctant to […]
Having in-depth knowledge of one’s users and customers, being able to analyze their behaviors and buying habits, and aggregating information and data from multiple sources, has always been the dream of every marketer, which is now achievable thanks to the […]
From a better knowledge of one’s audience pass the best campaigns, the most effective ones: in many articles of our blog we have repeatedly addressed the topic related to audience profiling and segmentation, pointing out how crucial it is to give life to a successful […]
