Do you know what your users are worth? Correctly identify your audience and metrics to calculate the value of your users in today’s article in our column, “User Profiling Pills.” Users, consumers, visitors or more simply people, as it would be more correct to […]
Rarely when we talk about marketing strategies do we refer to anonymous users, although they represent, on average, almost the entirety of users who visit a site or an eCommerce.With the term “anonymous users” we are in fact going to […]
In this episode of our series “User Profiling Pills” we address what should be the first macro-segmentation to be performed for a proper Marketing Personalization strategy, we are talking about the distinction between: Users Anonymous Registered Users – Lead Customers […]
Having in-depth knowledge of one’s users and customers, being able to analyze their behaviors and buying habits, and aggregating information and data from multiple sources, has always been the dream of every marketer, which is now achievable thanks to the […]
From a better knowledge of one’s audience pass the best campaigns, the most effective ones: in many articles of our blog we have repeatedly addressed the topic related to audience profiling and segmentation, pointing out how crucial it is to give life to a successful […]
In the age of customer centricity, faced with an increasingly attentive and aware consumer, a brand’s ability to create relevant customer experiences across every physical and digital touchpoint plays, without a doubt, a crucial role in its success. From the website, […]
Retain your most “valuable” users and engage all those who haven’t purchased from your shop in a long time: it’s time to put in place an effective profiling and segmentation strategy for your audience in order to identify the most interesting clusters to target your marketing […]
