It is now only a matter of time: the world of online advertising is approaching the final deprecation of third-party cookies at a steady pace, but for publishers there are still major challenges ahead. By 2025, barring further extensions by […]
While the deadline for the definitive deprecation of third-party cookies has moved a little further forward, companies, publishers, media companies, and martech and adtech operators continue to search for models and solutions that enable effective profiling activities and the consequent […]
From banners to search campaigns, from traditional programmatic advertising to more innovative campaigns using cutting-edge media and channels (think CTV or digital out-of-home): over the years, digital advertising has increasingly become an essential element in the marketing mix of brands […]
