Why use RFM analysis for individual user profiling? Learn what it is and how it works in the context of customer segmentation and identifying the best ones by continuing to read our column User Profiling Pills . Segmenting one’s user base, according to […]
It is starting from an in-depth knowledge of prospects and customers that the best marketing campaigns, the most relevant ones, are created. Let’s discover together how effective customer profiling activities, first, and then segmentation, can contribute to success. One of […]
RFM matrix: why use it for your e-commerce strategy? From more traditional campaigns to inbound marketing activities: all too often, within companies the focus of marketers and strategists is on acquiring new customers rather than retaining existing ones, in fact […]
Personalization activities for even more effective customer engagement-oriented marketing strategies: let’s talk again about the RFM matrix, one of the most effective audience profiling and segmentation models in eCommerce. In a previous article we had the opportunity to delve into this model from a theoretical point of […]
