Virtual showrooms, immersive experiences, the ability to learn about product information directly from QR codes, RFID technologies to recommend products for up-selling and cross-selling: in the face of the eCommerce boom, the retail worldis trying to preserve its competitiveness by focusing everything […]
It’s going to be an interesting year ahead for the retail world-this is what emerges from the 13th annual technology trends report compiled by Deloitte. After going through the black crisis related to the spread of the Covid-19 pandemic, the retail sector seems […]
Personalization of the customer experience has now become a priority for all those companies operating in the retail sector. Physical stores are where customers interact directly with the company’s products and staff. For this reason, creating a personalized shopping experience has become critical to building customer loyalty and […]
