Google is preparing to write a new chapter in the history of the so-called cookie deprecation: after the last update in which it had extended the deadline for eliminating third-party cookies on Chrome to 2025, here comes the U-turn, and […]
Google Privacy Sandbox does not convince, and the definitive farewell to third-party cookies is becoming increasingly distant: just a few days ago, it was announced that the final deprecation of third-party cookies has been postponed until 2025. At the core […]
Privacy, artificial intelligence, data collection and security in thecookieless era have, as we know, been hot topics on the tables of managers, players in the adtech and martech worlds, and institutions for a long time now. 2023, in particular, has been a […]
What do we mean when we talk about “data ethics”? Why is it important to include it within one’s marketing strategies and how can it be a competitive advantage for businesses? In 2019, the Italian Big Data Analytics market reached a […]
As every year, in January, analysts and observers try to draw a picture of the main trends that will dominate in the digital and marketing field. Privacy, omnichannel customer experience, artificial intelligence, augmented reality , are the most recurring topics, trends that have been […]
“It’s time to build” reads the claim introducing “Rearc Build for Privacy Series“, the event organized by IAB Tech Lab, held last Nov. 16 in London that featured leading privacy experts, technology solution providers and authorities in the field of regulation and protection […]
Following the enactment of the GDPR and the emergence of Consent Management Providers (CMPs), IAB in 2018 developed and published the Transparency and Consent Framework (TCF) with the aim of standardizing the process of obtaining consent to cookies by providing information about the same to users. […]
