Whether on the road or under the umbrella, there is always time to check your inbox or share a post on your social profiles, even on vacation: the growing addiction to smartphones and the need to feel connected all the […]
No Comment
Marketing Strategies
Marketing automation strategies for the B2B market: although, until recently, personalization of the customer experience and activities oriented to the creation and enhancement of the relationship between company and customer were mostly the prerogative of realities operating in the B2C world, today they are proving to be crucial […]
With Black Week over, the attention of marketers, strategists and eCommerce managers can only turn to the “hottest” time of the year in terms of potentially achievable conversions and sales: Christmas. But if until a few years ago in December […]
Technological innovation, the race for digital transformation: in the last two years, as a forced effect of the pandemic, more and more companies have chosen to invest larger budgets in digital campaigns and activities.
The desired product at a super-cheap price is every consumer’s dream and, on the other hand, an increasingly used promotional strategy to boost sales and reduce inventory in the short term. This is precisely the case with flash sales, promotional strategies that base their success […]
