In the era of Big Data, Data Driven Marketing and the synergy between physical and digital touchpoints, the topic of information management and data integration is becoming increasingly crucial. According to data released by the Big Data Observatory of the […]
No longer choices based on gut feelings or perceptions, but the need to respond and make decisions based on firm data and information: upstream, the volatility of markets and the socio-economic environment, the unstoppable process of digital transformation, and the evolution […]
CRM, CDP, DMP and much more: the marketing technology market is in continuous ferment. Faced with post-modern consumers, increasingly informed, aware, hyperconnected, but also disenchanted and elusive, brands must really know their customers in depth and oversee every phase of their customer journey. Data […]
