From user profiling in omnichannel strategy come the best marketing strategies to grow your business. Demographic information, browsing behavior, past and present, source channels, buying habits, and more: Blendee’s capabilities for profiling and user segmentation get richer. Let’s find out what’s new together. How to segment […]
What does omnichannel marketing automation consist of? From on-site navigation, to the store, through email and Facebook, what are the possible scenarios for a customer experience driven by marketing automation? Let’s look at some examples. On-site navigation. Personalization based on user recognition On-site […]
How does e-commerce marketing automation optimize the user experience and marketing activities of the company? Let’s find out together! E-commerce marketing automation is not the definitive solution for an e-commerce, but it can often prove to be the ideal solution […]
Speaking of omnichannel customer journey, we have already anticipated the need to implement omnichannel marketing strategies, which can intervene in the user’s lifecycle, recognizing the user and offering him or her a unique experience across all channels. To do this, […]
How to personalize the customer experience from the website to the social channel? Let’s find out together how to improve your social campaigns with Blendee! From personalizing content and product offers on the site, to sending targeted communications via email or through […]
Personalizing retail with marketing automation is a competitive choice, especially today, in the era of the Covid-19 pandemic. Through virtual reality, chatbots, click & collect services, the retail world is resurrecting its fortunes by going all in on digital transformation and interacting with the online world. […]
Virtual showrooms, immersive experiences, the ability to learn about product information directly from QR codes, RFID technologies to recommend products for up-selling and cross-selling: in the face of the eCommerce boom, the retail worldis trying to preserve its competitiveness by focusing everything […]
Technological innovation, the race for digital transformation: in the last two years, as a forced effect of the pandemic, more and more companies have chosen to invest larger budgets in digital campaigns and activities.
A 360° view of one’s users and customers is for marketers and strategists no longer just a coveted goal, but an indispensable necessity if one wants to invest in personalising the customer experience. It is indeed here that lies the […]
