Google is preparing to write a new chapter in the history of the so-called cookie deprecation: after the last update in which it had extended the deadline for eliminating third-party cookies on Chrome to 2025, here comes the U-turn, and […]
It is now only a matter of time: the world of online advertising is approaching the final deprecation of third-party cookies at a steady pace, but for publishers there are still major challenges ahead. By 2025, barring further extensions by […]
Among the main trends affecting the world of digital advertising, the retail media phenomenon is certainly the most interesting one: over 128.2 billion dollars of investments are expected by 2024 and the possibility of becoming the third largest channel globally. […]
With the announced deprecation of third-party cookies and the need to adopt, in marketing and advertising, privacy-first models and practices, the “data clean room” is increasingly emerging as an attractive solution capable of mediating between the need for evolved profiling and audience enrichment activities, on the one hand, and data […]
This 2024 will be the year when artificial intelligence, big data and machine learning will consecrate their role as drivers for innovation and growth, also in the eCommerce field…and it could not be otherwise. This is the picture that emerges from the latest […]
“It’s time to build” reads the claim introducing “Rearc Build for Privacy Series“, the event organized by IAB Tech Lab, held last Nov. 16 in London that featured leading privacy experts, technology solution providers and authorities in the field of regulation and protection […]
We find ourselves delving into the topic related to Connected and Addressable TV a few days after Engage Conference, the event organized by Edimaker in collaboration with UPA, entitled “Advanced TV, the video convergence” in which we participated as the main sponsor. Present and future of advanced TV, video-convergence, evolution […]
In the privacy name Digital advertising must evolve; there is no alternative. If the focus of the digital marketplace is on user privacy, then the system must necessarily offer full awareness to users about how companies use their data, and enable companies themselves […]
Programmatic advertising reached a value of about 788 million euros in our country, up 10 percent from the previous year. This was made known by data from theInternet Media Observatory of the Milan Polytechnic, confirmed also in this early 2023 by a […]
