We all know how irritating it can be when customer service is unresponsive, absent or unable to resolve problems and complaints promptly. A situation that generates dissatisfied customers as well as serious damage to the company in terms of brand […]
Personalisation of the browsing and purchasing experience in omnichannel contexts, chatbots and virtual assistants, virtual and augmented reality: artificial intelligence is revolutionising the relationship between brands and consumers, offering the former increasingly indispensable tools and applications for successful customer-centric strategies. […]
Customer Experience and Artificial Intelligence in the service of customer loyalty: how is the relationship between brands and consumers evolving? Let’s delve into it together. More data and information as long as they are used respectfully and transparently by brands to […]
