Determining how to invest an ecommerce marketing budget is never a simple matter. All levers are crucial: on the one hand, it is important to acquire new users, to increase the audience to work on, to extend your market, to differentiate your […]
RFM matrix: why use it for your e-commerce strategy? From more traditional campaigns to inbound marketing activities: all too often, within companies the focus of marketers and strategists is on acquiring new customers rather than retaining existing ones, in fact […]
As every year, in January, analysts and observers try to draw a picture of the main trends that will dominate in the digital and marketing field. Privacy, omnichannel customer experience, artificial intelligence, augmented reality , are the most recurring topics, trends that have been […]
