Throughout our insights, we have repeatedly touched on the topic of buyer personas and marketing automation, understanding well how these models play a key role in creating our marketing strategy. If sending the right message, to the right person, at the right time […]
Personalization activities for even more effective customer engagement-oriented marketing strategies: let’s talk again about the RFM matrix, one of the most effective audience profiling and segmentation models in eCommerce. In a previous article we had the opportunity to delve into this model from a theoretical point of […]
