Choosing is an expensive task (in terms of time and mental energy), so people tend to decide quickly what they want to do. Often, if they do not find what they are looking for right away or do not receive […]
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Artificial Intelligence
A site’s search engine is a key tool for improving conversions of both ecommerce and lead generation sites. Just think of the central role it plays in realities as different from each other as Amazon or Netflix. One of the reasons why a site’s […]
How does marketing automation work? Learn more about key topics such as: customer experience, data management, intelligent algorithms based onartificial intelligence, ominchannel automation. Everyone is talking about it, but few-at least in our opinion-have understood the real meaning of the word marketing automation and […]
Customer Experience and Artificial Intelligence in the service of customer loyalty: how is the relationship between brands and consumers evolving? Let’s delve into it together. More data and information as long as they are used respectfully and transparently by brands to […]
Here we are tackling one of the hot topics for an effective marketing automation strategy: the profiling users. We have chosen to collect in a dedicated section of our blog, User Profiling, a series of articles and insights with the aim of offering all readers […]
Personalized retargeting is a not insignificant part of retail Internet-based marketing activities. The general sense of activities of this type is to continue a conversation that has already begun with the user, typically after an initial site visit or any […]
