Artificial intelligence

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    Marketing Automation in FMCG: How to manage an ongoing and engaging relationship with your consumers
    Digital Strategy

    In the previous two articles in this mini-series dedicated to the use and potential of Marketing Automation in FMCG, we analyzed how it is a fundamental tool for your strategy and how it can make your marketing campaigns more effective.Let’s now analyze, taking […]

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    From anonymous user to loyal customer: find out how to meet the challenge with the modern consumer
    Digital Strategy

    In a context in which advertising costs represent for companies and brands an increasingly significant budgeted expense item and the cost per click the result of a real “war” on relaunching, converting as many users as possible from anonymous users to […]

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